Clikbrix Selected Top Innovator In Canadian Business By The Financial Post

We are delighted to have been selected as a Top Innovator in Canadian Business by the Financial Post.

Click here to read more about the Clikbrix mobile marketing solution for Real Estate.

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Clikbrix Empowers Real Estate Agents to Engage Homebuyers With More Than MLS Data

clikbrix logo

Clikbrix is the turnkey, mobile website and QR code platform for real estate that beautifully captures listing details plus speaks to the lifestyle and emotional needs of homebuyers—leading them on interactive, mobile journeys that go beyond the property walls.

For Immediate Release

Toronto, Canada–February 09, 2012

In this explosive mobile age and uncertain consumer landscape, homebuyers search for far more than number of bedrooms, bathrooms or price. Today’s buyers demand authenticity, expect dialogue and most of all, want meaningful information that syncs with their specific lifestyle and emotional needs.

In addition to introducing a completely free membership option, Clikbrix recently launched a powerful new arsenal of content-rich, mobile features and tools that include the ‘Google+ Virtual Open House’, ‘Seller’s Story’, ‘What’s Nearby’ and ‘Neighborhood Insider’, as well as neighborhood video tours.

Clikbrix Members easily and affordably publish engaging facts about themselves, their listings and neighborhoods—making them indispensable advisors throughout the entire home buying process. “Factors such as work commute, proximity to great shopping, schools, family and friends considerably influence home buying decisions,” says Clikbrix partner Erik Goldhar, adding that, “noting a great café, nearby organic grocer or dog-park will really help a prospective buyer envision life at that new address.”

“It was clear when we initially launched 18 months ago that merely serving up ubiquitous MLS data falls way short of mobile homebuyers’ expectations”, says Clikbrix partner, Ted Geatros. “And while QR codes are now proven to effectively drive homebuyers to mobile web content, we believe where the code links is infinitely more important, so we continue to devise innovative mobile tools that deliberately help manage perception.”

Winner of the Smaato Mobile Marketing Award and named Texas Association of Realtors® Member Benefits Partner for 2012, Clikbrix is built around mobile consumer experience—engaging, delighting and interacting with people, and measuring the results are its DNA. “Clikbrix helps agents and brokers fuel aspiration and fulfill dreams of their prospective homebuyers… leading them on interactive, mobile journeys that go beyond the property walls.” says Goldhar.

About Clikbrix
Clikbrix™ Corp. is a privately held mobile marketing and technology company for real estate, headquartered in Toronto, Canada. Launched in 2010 the Clikbrix mandate is to proactively develop industry-leading mobile products designed to meaningfully connect real estate agents and homebuyers. Collectively, the Clikbrix Team has significant experience in mobile and digital media industries, content creation and brand strategy and has worked with many of the world’s most important real estate and other industry brands.


Original Press Release

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Clikbrix is proud and excited to be selected as the winner of the “Other” Category in the 2010 Smaato Mobile Advertising Awards. The “Other” category includes entrants covering Blackberry Applications, The Mobile Web, Samsung and Windows Phone Applications.

Among others, the nominee List consisted of the USA Today, Foursquare, Facebook, Yelp, The New York Times, Hugo Boss and BMW. We’re nothing short of humbled to be associated with companies and brands of this caliber and importance in the mobile space.

Click here to see a complete list of 2010 Winners.

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10 Mistakes To Avoid When Using QR Codes

We’re at the 18 month mark where QR Codes have, and continue to be rapidly adopted as a genuine mobile marketing technology. Still, despite the explosive uptake in the technology we are noticing that many are still not using it the best ways possible to optimize results. Here are some common pitfalls to avoid when implementing QR Codes into your mobile marketing mix:

1. Do Not Link Your QR Code To Your Desktop Website!

People scan QR Codes with their Smartphones. Therefore you must link them to a mobile website!!! If you link them to a Desktop website the experience will not be great and opportunity will be lost. The most important thing to remember in QR Code marketing is not the QR Code…it is the mobile website your QR Code resolves to. Building a mobile version of your site does not mean creating a mobile version of your entire Desktop site. It’s critical to put yourself in the mindset of the mobile user, who is typically short on time and short on attention. Concentrate on providing them with the information they want…product or service information, discounts and special offers, where to buy and how to contact you.

2. Do Not Link To Useless Information

In a similar vein as above, provide value to the user. There is no value in creating a mobile marketing campaign that drives people directly to your Facebook profile or Twitter Profile unless their is some value for te user. Always provide value behind every QR Code you use in your mobile marketing and results will follow.

3. Do Not Use A QR Code That Can’t Be Tracked

If you can’t get a return on your mobile marketing investment then why do it? The beautiful thing about QR Codes is that they act as a tracking mechanism for previously un-trackable static print such as direct mail, newspaper ads and even television commercials. But not all QR Codes are created equally so make sure yours are trackable in order to gauge a return on your investment of some kind. Real-time reporting is standard as part of each Clikbrix solution.

4. Do Not Fail In Educating Your Users

This past summer (2011) comScore released a study that showed that 14 million Americans scanned QR Codes in the month of June. Although is impressive (and is certainly higher by now) it is also apparent that many people still do not use QR Codes probably because they don’t know what they are and what to do with them when encountered.

It is fundamental that you help your users learn about the technology and at the very least guide them to get a QR Code Reader installed on their phones. Wherever you apply your QR Code make sure you include instructions to help people find the best QR Code reader for their phone type. This shows you care about your visitors and that you are an expert regarding the technology.

5. Do Not Print Your QR Code Too Small

We know that real estate on your marketing materials is precious, but you you need to understand that if the QR Code is too small it won’t work. At a minimum we recommend the QR Code be printed no smaller that 1inch by 1inch. Also remember that you are using QR Codes to attract attention and differentiate yourself. Therefore, if you have the space…the BIGGER THE BETTER!

6. Do Not Use A Long URL

The longer the URL the more pixilated the QR Code will be. The more pixilated the QR Code is the greater chance it will not scan (especially at smaller sizes). Use a URL shortener to graphically simplify your QR Code ensuring it will have a high scan rate across devices and readers.

Here’s an example of a QR Code generated by the Clikbrix system.

7. Do Not Forget To Use Your Short URL Along Side Your QR Code

As mentioned above you should always embed a short URL into your QR Codes. You should also include your short URL next to your QR Code. For those people that don’t know what a QR Code is and therefore don’t know how to, or simply aren’t interested in scanning your code. By leaving the short URL out you needlessly forsake all prospective buyers. By including your short URL you provide access to everyone.

8. Do Not Be Generic! You Should Always Brand Your QR Codes

You invest a lot of money cultivating your personal brand. You need to consider your QR Codes as an extension of your brand. You wouldn’t put a generic print ad in a magazine so why use a generic QR Code? There are many imaginative options in terms of QR code design. Clikbrix specializes in helping you create your very own branded QR Code.

9. Do Not Place Your QR Code Where There is No Internet Access

This is simply common sense! We are increasingly seeing QR Codes displayed in subway stations underground. If a successful scan requires an internet connection then make sure there is one available.

10. Do Not Place Your QR Code Where It Will Be Missed

This may seem like a no brainer but as you can see from the image attached to this post many seem to forget this simple fact. I would need to crouch down on the grass in order to scan the code in the example. Ensure your codes are big and bold, applying them to areas that give them prominence and are easy for your users to scan.

11. Bonus: Do Not Wait To Get Started With QR Codes And Your Mobile Website

The comScore study noted above shows that QR Codes are gaining in popularity. The momentum will continue before plateauing. Remember, at the end of the day the QR Code, while highly functional, is merely a link/driver to your mobile website. As technology evolves this link/driver may change over time but what will not change is the huge consumer uptake of the mobile web. Job #1 is to create your mobile presence and a good place to start is with your mobile website. Once it’s launched, integrate QR Codes as your primary tool to drive people to it.  Clikbrix offer Realtors® and Brokers with a free mobile website solution that give your homebuyers  far more than basic MLS data.  Go beyond the property walls and contact us today to get started.

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